The business objectives of the web team are servicing the communication needs of the Wesleyan community, providing brand awareness and developing community tools. Success, however, is measured solely on serving the needs of our students, prospective members, faculty and staff. The opportunity cost of high quality, timely new media strengthens the value of Wesleyan as it spreads the word of our graduates’ success.
Digital media management builds on the strengths of Texas Wesleyan's 120-plus years of brand-building. The cornerstone of online communication is setting key performance goals and implementing tools to measure the success of each campaign. This empowers senior staff to manage communication and marketing messages.
As the primary new media source of University information the txwes.edu websites have grown beyond a single server with volunteer webmasters maintaining department sites. Today Wesleyan's electronic communications is a partnership between the IT Division and the University Marketing and Communications Division. Networking, application support, server infrastructure and security are provided by the IT while content development, programming, site support, analytics, search engines and front-end design are provided by Marketing.
As the size and complexity of websites increase, well delivered and managed content is essential to ensuring that the process of updating, revising and redesigning does not become an obstacle to maintaining an up-to-date and relevant website. To that end, Texas Wesleyan University has implemented a content management system to assist the campus in meeting University objectives for websites.
World Wide Web Consortium (W3C)
Web Standards Project
Web Standards Checklist
Markup Validation Service
CSS Validation Service
Cascading Style Sheets (CSS)
Hypertext Markup Language (HTML)
eXtensible HyperText Markup Language (XHTML)
Document Object Model (DOM)
Extensible Markup Language (XML)
Resource Description Framework (RDF)
Hypertext Markup Language Version 5 (HTML5)
National Center on Disability and Journalism Style Guide
TAMU Access Tools and Information
useit.com: Jakob Nielsen's Website, Usable Information Technology
Web Pages That Suck: Advice on How Not to Design a Web Page by Vincent Flanders
WebAIM: Accessibility for Those With Disabilities
The Chicago Manual of Style
Elements of Style by William Strunk, Jr.
Buzzwhack Identification and removal of buzz words
Voice of America Pronunciation Guide
To assist Faculty and Staff request website changes we have implemented a change tracking system. To use this system, faculty and staff must have an account registered with the system.
Go to the Web Change Request System
Once logged in, you are taken to the Request Order Submission Form. Here you can fill out a work order request that is automatically added under your account.
EJW Library, B-16
J. Neal Cornett
Web Services Director