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Advertising

Required Mass Communication Core courses
  1. MCO 1301 Introduction to Mass Communication—3 hours
  2. MCO 1303 Writing for the Mass Media—3 hours
  3. MCO 4301 Communication Law and Ethics—3 hours
  4. MIS 2303 Introduction to Software—3 hours
Required Advertising and Public Relations courses
  1. MCO 3341 Principles of Advertising—3 hours
  2. MCO 3346 Advertising Copywriting—3 hours
  3. MCO 3351 Survey of Public Relations—3 hours
  4. MCO 4306 Audience Analysis—3 hours
  5. MCO 4331 Advertising Campaigns—3 hours
Electives
  1. 12 hours of any additional Mass Communication courses
  2. 6 hours of Management or Marketing courses

 

A minimum of 18 Mass Communication hours must be taken at Texas Wesleyan University.

Texas Wesleyan IABC—Your Networking Home

Texas Wesleyan IABC is not just for communication majors. It's for anyone who's interested in networking and making connections to get that first or next job! Check out our website for more information: http://texaswesleyaniabc.wordpress.com

Associations:

Fort Worth IABC:
http://iabcfortworth.com/

Dallas IABC:
http://dallasiabc.com/

Texas Public Relations Association:
http://www.tpra.com/

Greater Fort Worth PRSA:
http://www.fortworthprsa.org/

Dallas PRSA:
https://www.prsadallas.org/
Social Media Club Dallas and Fort Worth Blog

 

Careers in Advertising

Advertising

In a career in advertising, one will be involved in research pertaining to developing advertising strategies, how advertising campaigns are produced, and how marketing plays into advertising. Careers in advertising include positions such as an advertising or marketing specialist, copy writer, media planner, media buyer, creative director, and media sales representative.

  1. Advertising
  2. Communications
  3. Public Relations
Additional Resources
  1. Office of Career Services
  2. O*NET - Obtain salary information, an occupations outlook and much more!
  3. Job Search Links - Scroll down to access links to current job openings!

Organizations

National

  1. American Advertising Federation
  2. International Association of Business Communicators
  3. Alpha Delta Sigma - National Honor Society
  4. Kappa Tau Alpha - National Honor Society
Did you know?

Each student is assigned to a faculty advisor who assists the student plan out their programs of coursework, schedule, and discuss career planning and options.

Kay Colley
Dr. Kay Colley
Communications
Assistant Professor of Mass Communications

Dr. Colley has taught a variety of courses at Texas Wesleyan since 2008. Feature Writing and Public Relations Campaigns are two of her favorite classes.

Read More
 
 
 
 
 
 
Contact Information

School of Arts & Letters
Location: PUMC 2nd Floor
Phone: 817-531-4900
Fax: 817-531-6503
Hours: Mon-Fri, 8am-5pm


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