Advertising


Advertising is more than just putting storyboards together and pitching ideas to a client — it's researching and developing strategies, producing campaigns and understanding how marketing impacts your profession.

Here are a few of the classes you'd take with an advertising concentration:

Required Mass Communication Core courses
  • MCO 1301 Introduction to Mass Communication—3 hours
  • MCO 1303 Writing for the Mass Media—3 hours
  • MCO 4301 Communication Law and Ethics—3 hours
  • MIS 2303 Introduction to Software—3 hours
Required Advertising and Public Relations courses
  • MCO 3341 Principles of Advertising—3 hours
  • MCO 3346 Advertising Copywriting—3 hours
  • MCO 3351 Survey of Public Relations—3 hours
  • MCO 4306 Audience Analysis—3 hours
  • MCO 4331 Advertising Campaigns—3 hours
Electives
  • 12 hours of any additional Mass Communication courses
  • 6 hours of Management or Marketing courses

A minimum of 18 Mass Communication hours must be taken at Texas Wesleyan.

Texas Wesleyan IABC—Your Networking Home

Texas Wesleyan IABC is not just for communication majors. It's for anyone who's interested in networking and making connections to get that first or next job! Check out our website for more information: http://texaswesleyaniabc.wordpress.com

Associations and Organizations
Did you know?

Texas Wesleyan is the only
university in North Texas to
offer a minor in recreational
dive management, better
known as SCUBA —we’ll take
you to new heights and
depths!

 

 

Joe Allen Brown
Theatre and Mass
Communication
Dean of Freshman Success
and Professor of Theatre Arts
and Mass Communication

Texas Wesleyan’s approach to
students is very personable,
Brown said. Programs are
designed to treat “each
student as a unique
individual.”

Read More

Contact Information

School of Arts & Letters
Location: PUMC 2nd Floor
Phone: 817-531-4900
Fax: 817-531-6503
Hours: Mon-Fri, 8am-5pm

Contact Information

Mass Communications
and Liberal Studies
Beth Jackson,
Administrative Assistant
Location: OCH 103
Phone: 817-531-7582
Email: abjackson517@txwes.edu
Hours: Mon-Fri, 8 a.m.-5 p.m.

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