A study of the theory, practices, and role of marketing in a business environment. Emphasis is placed on the consumer and the marketing mix: product, price, promotion, and distribution.

Prerequisite: MKT 3321 (with a grade of C or better)
Course focuses on the position of retailing in the distribution channel; the part played by retailing in the economic system, with particular attention to the interaction between suppliers and consumers; and retail management functions, such as inventory management, pricing, buying, advertising, and sales promotion.

Prerequisite: MKT 3321 (with a grade of C or better)
A study of professional sales principles and selected management topics, such as organization, training, and motivating a productive sales force.

Prerequisite: MKT 3321 (with a grade of C or better) or concurrent enrollment in MKT 3321. In the case of concurrent enrollment, any student not continuously enrolled in both courses is subject to withdrawal from MKT 3341, and, a student that does not achieve a grade of C or higher in the co-requisite course must repeat the co-requisite course.
Survey of the role of advertising in society. Basic concepts include marketing message creation, budget determination, agency-client relationships, media, and social responsibility of advertisers.

Prerequisite: MKT 3321 (with a grade of C or better)
A study of the theory and research in consumer behavior derived from psychology, sociology, and anthropology. Emphasis is placed on marketing strategies for products, advertising, sales, in-store environment, and pricing.

Prerequisite: MKT 3321 (with a grade of C or better) and either concurrent enrollment or completion of BUA 2321 (with a grade of C or better). In the case of concurrent enrollment in BUA 2321, any student not continuously enrolled in both courses is subject to withdrawal from MKT 4311, and, a student that does not achieve a grade of C or higher in the co-requisite course must repeat the co-requisite course.
A study of the methodology related to problems in marketing decision making. Emphasis is placed on types of research, research design, data collection, sampling, and statistical analysis.

Prerequisite: MKT 3321 (with a grade of C or better) and senior standing
A capstone course which stresses the integration of the student's knowledge of business and marketing. Emphasis is placed on bringing the theory and concepts learned in different areas to arrive at the solution to case problems.

Prerequisite: MKT/MCO 3341 (with a grade of C or better)
Advanced study of advertising, marketing, and communication theories. Course includes development of advertising plans for specific situations.

Prerequisite: MKT 3321(with a grade of C or better)
A study of the various areas of global marketing and the cultivation of global markets. Emphasis is on developing and implementing marketing plans in a global environment.

Prerequisite: Completion of 45 hours or dean’s approval; 2.0 GPA
Graded academic experiences that provide students with an opportunity to put classroom learning into practice. Internships provide supervised work experience directly related to one’s major field of study.

Prerequisite: Completion of 45 hours or dean’s approval; 2.0 GPA
Graded academic experiences that provide students with an opportunity to put classroom learning into practice. Internships provide supervised work experience directly related to one’s major field of study.