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Marketing
You’re seeing more than 3,000 marketing messages a day. Here, you’ll learn all that goes into them – planning and executing a concept, pricing, promotion – and you’ll learn how to build relationships that last with customers. Oh, and marketing is the largest employment category in the U.S., and the field is expected to grow faster than many other jobs.
- Marketing
- Advertising
- Public Relations
- Analysis
- Sales
- Copy Writing
- Advertising Campaigns
- International Marketing
- Consumer Behavior
- Contemporary Marketing Strategy
- Principles of Advertising
- Earn your MBA or a master’s degree in a field like marketing research.
- Attending graduate schools like Texas Wesleyan, UT-Arlington, and TCU
- Pursuing professional careers in the marketing field
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B.B.A., Business Administration major, Marketing Concentration
Scholarship Opportunities
The department offers financial resources for students. Contact the School of Business Administration office at 817-531-4840.
Contact
Department of Marketing
School of Business Administration
1201 Wesleyan St.
Fort Worth, TX 76105
817-531-4840
Department Website
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