Goal 5: To be recognized in the community as a leader in the provision of pre-professional undergraduate liberal arts and graduate professional programs.

1. The community will be aware of the University and its programs.
   1. A 40% awareness level will be achieved in targeted demographic and geographic profile markets by implementing an integrated marketing communications plan that elevates the visibility of the university.
   2. 90% of students will indicate “satisfied” or “very satisfied” on questions related to Wesleyan’s reputation in the community on the Noel-Levitz Student Satisfactory Inventory.
   3. Enrollment goals will be met.
   4. Advancement goals will be met.
2. All university communications will reflect a consistent and coordinated Texas Wesleyan brand aligned with the academic and strategic priorities.
   1. All university communications will share a common look and feel (visual identity).
   2. Prospective students and the community will be able to identify Wesleyan’s key message pillars, with a 40% awareness level in targeted demographic and geographic profile markets.
3. Communications internally and externally will be enhanced through the support of the advancement of Texas Wesleyan by all divisions and departments.
   1. 100% of all departments and divisions will be fully aware of Texas Wesleyan’s key message pillars.
   2. 100% of all university websites will have a fully engaged news and events section (supported by the department) that demonstrates proficiency at promoting our key message pillars.