Mass Communication Careers


In a career in advertising, one will be involved in research pertaining to developing advertising strategies, how advertising campaigns are produced, and how marketing plays into advertising. Careers in advertising include positions such as an advertising or marketing specialist, copy writer, media planner, media buyer, creative director, and media sales representative.

Radio-Television/Broadcasting/Electronic Media

There are many careers relating to radio-television/broadcasting/electronic media that include positions as a broadcasting station manager, director of broadcasting, film editor, news director, news writer, technical director, advertising sales coordinator, media buyer, actor, announcer, disc jockey, news anchor, public relations manager, comedy writer, casting director, producer, talk show host, and many more.


As a journalist, one will involve themselves in the researching, collecting, writing, editing, and presenting of information/news and then communicating it to the public through newspapers, magazines, radio, television, etc. Journalism offers career positions as reporters, editors, newscasters, authors, copywriters, publishers, technical writers, media interviewers, talk show hosts, and more.

Public Relations

In public relations, one will typically involve themselves in promoting and managing the public image of an institution or an individual. Academic courses such as business and professional communication, public speaking, print communication, interpersonal communication, and media production are examples of recommended courses to take to enhance one's career in public relations. There are a variety of careers in public relations, such as a publicity manager, advertising manager, press agent, lobbyist, media analyst, creative director, audience analyst, news writer, and many more.

General Information

  • Develop strong writing/verbal skills and excellent interpersonal skills.
  • Get experience with public speaking by joining Toastmasters.
  • Learn to work well on a team and develop leadership skills.
  • Explore specializations within major and professional field.
  • Select electives to enhance knowledge in area(s) of interest.
  • Get involved in campus activities and organizations.

Additional Resources



Contact Us
Mass Communications

Kay Colley, Ph.D.
Chair and Associate Professor, Mass Communication
Location: Glick House, 2nd Floor
Phone: 817-531-6525

Office Hours

8 a.m.-5 p.m.

Contact Us:
1201 Wesleyan Street
Fort Worth, TX 76105

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