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Course Descriptions

Know what to expect in class before you even register. You'll take courses in media law, writing, digital production and more. Read through the course description to get an idea of what you'll learn and required prerequisite classes you need to take. You can also view course descriptions by logging in to your Ramlink account.

MCO-1302 Mass Media & Society

Scope, process, problems, criticisms, history, organization and operation of the media. Use of media literacy and news literacy as a field of study to help improve societal consumption of news, media functions and analysis of the media through a critical thinking process.

MCO-1303 Writing Across Media

Prerequisite: C in ENG 1301 and enrollment in ENG 1302. Fundamentals of structuring and presenting information in written form for the mass media with a specific focus on writing and presenting information that fits the correct medium. Emphasis on language usage in a converged journalism setting.

MCO-2300 Practicum

Prerequisite: C in ENG 1301, 1302; MCO 1302, MCO 1303 or concurrent enrollment. To provide critically thinking, motivated students with practical experience in mass communication industries through participation in the work of Rambler Media Group entities. This is a practical workshop in which students contribute to Rambler Media Group as content producers, account executives, editors, directors, designers, and photographers as relevant to the particular medium. Students are encouraged to discover and develop a specialty. May be repeated for credit.

MCO-2310 Digital Production

Prerequisite: ENG 1301, 1302 and MCO 1303; may be concurrently enrolled. Basics of audio production and video production to comply with current industry standards.

MCO-2318 Social Media

A theoretical and practical understanding of social media and its uses in communication. Exploring the evolution and impact of social media and its applications in journalism, public relations and branding.

MCO-2342 Communication & Rhetoric

Prerequisites: C in ENG 1301 and ENG 1302; C in MCO 1303. Writing for mass media using well-developed and grammatically correct sentences that tell a vivid story. Incorporation of the rhetorical principles of clarity, conciseness, precise language, style, and arrangement. It will use the AP Style manual to guide grammar, spelling, social media references, attribution, and editing.

MCO-2345 Integrated Media Reporting

Prerequisite: C in ENG 1301, 1302, C in MCO 1303. Fundamentals for use of digital tools in reporting for Internet news sites and other online media. The focus is on using digital tools to gather audio and visual material that helps to tell the story accurately for the correct media outlet.

MCO-2399 Special Topics: Social Media

MCO-3000 Mass Comm Elective

MCO-3310H Advanced Digital Production

Prerequisite: MCO 2310. Use advanced techniques in the creation of digital content. Students will use industry-standard equipment and software to create digital content that effectively targets a tailored audience. Honors students will undertake an additional documentary-length individual project approved by the instructor.

MCO-3316 Feature Writing and Production

Prerequisite: MCO 1303, MCO 2345, and MCO 2310. Methods of gathering material, recognizing ideas, and writing narrative non-fiction stories and background material for newspapers, magazines, online, newsletters and in public relations settings. Focus on the ability to turn a written feature into a digital production using industry-standard equipment and techniques.

MCO-3316H Feature Writing and Production

Prerequisite: MCO 1303, 2342, 2345, and 2310. Methods of gathering material, recognizing ideas, and writing narrative non-fiction stories and background material for newspapers, magazines, online, newsletters and in public relations settings. Focus on the ability to turn a written feature into a digital production using industry-standard equipment and techniques. Honors students will undertake an additional individual project approved by the instructor, doing an in-depth reporting project that explores a topic of interest to Texas-Wesleyan students in a three-part series with accompanying multimedia components.

MCO-3320 Digital Design and Editing

Prerequisite: MCO 1302 and MCO 1303 Copy editing and rewriting of headlines, cutlines, design, layout and proofreading for the print media and online media outlets, including social media and websites.

MCO-3320H Digital Design and Editing

Prerequisite: MCO 1302, MCO 1303, MCO 2342, MCO 2345, and MCO 2310; FAR 2322. Copy editing and rewriting of headlines, cutlines, design, layout and proofreading for the print media and online media outlets, including social media and websites. Honors students will undertake an additional individual project approved by the instructor, editing and designing an online newsletter for a Department at Texas Wesleyan University.

MCO-3346 Advertising Copywriting

Techniques of writing, visualization, and production of print and electronic media advertisements.

MCO-3346H Advertising Copywriting

Techniques of writing, visualization, and production of print and electronic media advertisements. Honors students will undertake an additional research project approved by the instructor, producing a paper of 10-20 pages, analyzing a current advertising campaign.

MCO-3351 Survey of Public Relations

Techniques and practices of public relations in industry, commerce, government, and non-profit fields.

MCO-3351H Survey of Public Relations

Techniques and practices of public relations in industry, commerce, government, and non-profit fields. Honors students will undertake an additional research project approved by the instructor, producing a paper of 10-20 pages, analyzing a public relations theory in the context of public relations practice in a specific field.

MCO-4300 Internship

Prerequisite: ENG 1301 and ENG 1302; MCO 2300; Junior or Senior standing and permission of the department chair. Supervised employment and field study/work in mass communication-related entity in an off-campus setting preferred. You must work a minimum of 120 hours during the semester.

MCO-4301 Communication Laws & Ethics

Study of the current standards and responsibilities of public communication in the mass media and related industries. Study of laws relating to print and digital media and government regulation. Review of laws regarding public relations and advertising industries.

MCO-4301H Communication Laws & Ethics

Study of the current standards and responsibilities of public communication in the mass media and related industries. Study of laws relating to print and digital media and government regulation. Review of laws regarding public relations and advertising industries. Honors students will undertake an additional research project approved by the instructor, producing a paper of 10-20 pages, analyzing a current law in relation to mass communication practice.

MCO-4318 Intl & Intercultural Communica

Study of the concepts, theories, and processes of mass media and mass communication in the world, with particular emphasis on government-media and communication relationships. Study of communication within and across cultures.

MCO-4318H Intl & Intercultural Communica

Study of the concepts, theories, and processes of mass media and mass communication in the world, with particular emphasis on government-media and communication relationships. Study of communication within and across cultures. Honors students will undertake an additional research project approved by the instructor, producing a paper of 10-20 pages, analyzing the intersection between international and intercultural communication is a specific country or region of the world.

MCO-4346 Pub Rela Campgn/Prog

Prerequisite: MCO 3351. Case studies in advanced public relations, with emphasis on problem prevention and correction, crisis management and long-range planning. Focus on client relations and use of standard public relations processes and techniques in creation of strategic public relations campaigns.

MCO-4346H Public Relations Campaigns

Prerequisite: MCO 3351. Case studies in advanced public relations, with emphasis on problem prevention and correction, crisis management and long-range planning. Focus on client relations and use of standard public relations processes and techniques in creation of strategic public relations campaigns. Honors students will undertake an additional research project approved by the instructor, producing a paper of 10-20 pages, analyzing a current public relations case/campaign to determine efficacy and lessons learned/applied.

MCO-4350 IS: Integrated Marketing Com

MCO-4399 Sp Top: Sports Comm & Branding

Special Topics for Mass Communication

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