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Get your MBA 100% online

Dr. Kay L. Colley

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Kay Colley

Associate Professor of Mass Communications
BMH 202

Courses Taught

  • MCO 2345 Integrated Media Reporting
  • MCO 3316 Feature Writing and Production
  • MCO 3320 Digital Design and Editing
  • MCO 3351 Survey of Public Relations
  • MCO 3399 Best Practices in Social Media
  • MCO 4300 Internship
  • MCO 4318 International and Intercultural Communication
  • MCO 4346 Public Relations Campaigns and Programs

Education

  • Ph.D. – Higher Education, University of North Texas
  • M.I.J. – International Journalism, Baylor University
  • B.A. – Journalism, Texas A&M University
  • A.A. – Journalism, Blinn College 

Personal Biography

In her free time, Dr. Colley enjoys photography, gardening and beach holidays no matter what the season. She believes in the importance of industry and academic connections and has served on the boards of the Fort Worth Society of Professional Journalists and Fort Worth International Association of Business Communicators. She has also served as Head of the Small Programs Interest Group for AEJMC and president of the Southwest Education Council for Journalism and Mass Communication for two years.

Prior to joining Texas Wesleyan University in 2008, Colley taught at institutions throughout Texas and advised student media for more than 20 years. She also spent four years in public relations and five years in newspapers, winning national awards for her writing and public relations campaigns.

Research Interests

  • Social Media Training in Student and Professional Media
  • Spanish-Language versus English-Language Media Practices
  • Image Restoration Practices in Public Relations
  • Mass Communication Assessment and Curricular Change
Presentations
  • Colley, K. (2016, September). Journalism Teaching Panel: Crisis! Zombie Apocalypse Exercise for MCO Students. Excellence in Journalism Society of Professional Journalists Conference, September 18-20, 2016, New Orleans, Louisiana.
  • Colley, K. (2016, June). Crisis! Zombie Apocalypse Exercise for MCO Students. Teachapalooza VI. Poynter Institute. University of South Florida, June 10-12, 2016.
  • Colley, K. (2015, October). Spanish Language Media Today: Que Paso? Associated Collegiate Press and College Media Advisers Conference. October 28-November 1, 2015, Austin, Texas.
  • Colley, K. (2015, June). Back to the Basics: Creating Weekly Reading and Writing Exercises with a Social Media Twist. Teachapalooza V. Poynter Institute. University of South Florida, June 12-14, 2015
Publications
  • Maben, S. and Colley, K. (in press). #NotAllBaptismByFire: The State of Social Media Training at Student-run Communication Organizations. Southwestern Mass Communication Journal. Top 6 Paper Southwest Education Council for Journalism and Mass Communication Symposium.
  • Colley, K. (2016, November). Newspapers Go Mobile: Social Media Usage Across English-Language and Spanish-Language Publications. Proceedings for the International Organization of Social Sciences and Behavioral Research. Summer 2016. August 3-5. 
  • Colley, K. (2015). “Snapchat is one of the best tools for new writers,” pp.170-172. In Seven Days to a      Byline by Michael Ray Smith. Published by Lighthouse Publishing of the Carolinas.
  • Colley, K. (2013, Fall). Best practices for community relations: Case study of the Hispanic Wellness Fair. Southwestern Mass Communication Journal. Vol. 29, No. 1. http://swmcjournal.com/fall-2013/.
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