Course Descriptions

Scope, process, problems, criticisms, history, organization and operation of the media. Use of media literacy and news literacy as a field of study to help improve societal consumption of news, media functions and analysis of the media through a critical thinking process.

Prerequisite: C in ENG-1301. Fundamentals of structuring and presenting information in written form for the mass media with a specific focus on writing and presenting information that fits the correct medium. Emphasis on language usage in a converged journalism setting.

Prerequisite: C in ENG 1301, 1302; MCO 1302 concurrent enrollment. To provide critically thinking, motivated students with practical experience in mass communication industries through participation in the work of Rambler Media Group entities. This is a practical workshop in which students contribute to Rambler Media Group as content producers, account executives, editors, directors, designers, and photographers as relevant to the particular medium. Students are encouraged to discover and develop a specialty. May be repeated for credit.

Prerequisite: ENG 1301, 1302. MCO-1302 concurrently enrolled. Basics of audio production and video production to comply with current industry standards.

An introductory class in which students engage with the study of the field and process of media production in a non-threatening and familiar environment.

A theoretical and practical understanding of social media and its uses in communication. Exploring the evolution and impact of social media and its applications in journalism, public relations and branding.

Prerequisite: C in ENG 1301, 1302, C in MCO 1303. Fundamentals for use of digital tools in reporting for Internet news sites and other online media. The focus is on using digital tools to gather audio and visual material that helps to tell the story accurately for the correct media outlet.

Prerequisite: MCO-2310 or MCO-2312. Use advanced techniques in the creation of digital content. Students will use industry-standard equipment and software to create digital content that effectively targets a tailored audience.

Prerequisite: MCO 2310 or MCO 2312. Use advanced techniques in the creation of digital content. Students will use industry-standard equipment and software to create digital content that effectively targets a tailored audience. Honors students will undertake an additional documentary-length individual project approved by the instructor.

Prerequisite: MCO-2310 or MCO-2312; Methods of gathering material, recognizing ideas, and writing narrative non-fiction stories and background material for newspapers, magazines, online, newsletters and in public relations settings. Focus on the ability to turn a written feature into a digital production using industry-standard equipment and techniques.

Prerequisite: MCO-2310 or MCO-2312. Methods of gathering material, recognizing ideas, and writing narrative non-fiction stories and background material for newspapers, magazines, online, newsletters and in public relations settings. Focus on the ability to turn a written feature into a digital production using industry-standard equipment and techniques. Honors students will undertake an additional individual project approved by the instructor, doing an in-depth reporting project that explores a topic of interest to Texas-Wesleyan students in a three-part series with accompanying multimedia components.

Prerequisite: MCO 1302 and MCO 1303 Copy editing and rewriting of headlines, cutlines, design, layout and proofreading for the print media and online media outlets, including social media and websites.

Prerequisite: MCO 1302, MCO 1303. Copy editing and rewriting of headlines, cutlines, design, layout and proofreading for the print media and online media outlets, including social media and websites. Honors students will undertake an additional individual project approved by the instructor, editing and designing an online newsletter for a Department at Texas Wesleyan University.

Techniques of writing, visualization, and production of print and electronic media advertisements.

Techniques of writing, visualization, and production of print and electronic media advertisements. Honors students will undertake an additional research project approved by the instructor, producing a paper of 10-20 pages, analyzing a current advertising campaign.

Techniques and practices of public relations in industry, commerce, government, and non-profit fields.

Techniques and practices of public relations in industry, commerce, government, and non-profit fields. Honors students will undertake an additional research project approved by the instructor, producing a paper of 10-20 pages, analyzing a public relations theory in the context of public relations practice in a specific field.

Prerequisite: ENG 1301 and ENG 1302; MCO 2300; Junior or Senior standing and permission of the department chair. Supervised employment and field study/work in mass communication-related entity in an off-campus setting preferred. You must work a minimum of 120 hours during the semester.

Study of the current standards and responsibilities of public communication in the mass media and related industries. Study of laws relating to print and digital media and government regulation. Review of laws regarding public relations and advertising industries.

Study of the current standards and responsibilities of public communication in the mass media and related industries. Study of laws relating to print and digital media and government regulation. Review of laws regarding public relations and advertising industries. Honors students will undertake an additional research project approved by the instructor, producing a paper of 10-20 pages, analyzing a current law in relation to mass communication practice.

Study of the concepts, theories, and processes of mass media and mass communication in the world, with particular emphasis on government-media and communication relationships. Study of communication within and across cultures.

Study of the concepts, theories, and processes of mass media and mass communication in the world, with particular emphasis on government-media and communication relationships. Study of communication within and across cultures. Honors students will undertake an additional research project approved by the instructor, producing a paper of 10-20 pages, analyzing the intersection between international and intercultural communication is a specific country or region of the world.

Introduction to the Sports Communication field and how to communicate in the language of sports journalistically and persuasively. A review of current sports communications practices and culminates in working with a sports-related entity on a project.

Prerequisite: MCO 3351 or MKT 3321. Case studies in advanced public relations, with emphasis on problem prevention and correction, crisis management and long-range planning. Focus on client relations and use of standard public relations processes and techniques in creation of strategic public relations campaigns.

Prerequisite: MCO-3351 or MKT-3321; Case studies in advanced public relations, with emphasis on problem prevention and correction, crisis management and long-range planning. Focus on client relations and use of standard public relations processes and techniques in creation of strategic public relations campaigns. Honors students will undertake an additional research project approved by the instructor, producing a paper of 10-20 pages, analyzing a current public relations case/campaign to determine efficacy and lessons learned/applied.

Special Topics for Mass Communication