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Marketing professor has two papers published

04.22.2019 | By: Texas Wesleyan University
Yashar Dehdashti

Assistant Professor of Marketing for the School of Business Yashar Dehdashti, recently published two papers, one in the Journal of Marketing Analytics and another in the Journal of Retailing and Consumer Services.

The articles are titled “Who searches where? A new car buyer study” (Journal of Marketing Analytics) and “A “Hidden” Side of Consumer Grocery Shopping Choice” (Journal of Retailing and Consumer Services).

The process for publication usually takes longer, but these two papers happened to be published in a relatively short time frame.

When asked about what influenced him, Dehdashti said “Research is an important part of our responsibilities as faculty.”

Though he’s only been at Wesleyan two years, Dehdashti has attended numerous conferences where he has been able to present his work. He is already working on his next project which will cover donations in the online world and the role of social media.

The experience of publishing isn’t always easy, but Dehdashti seems determined to keep moving forward.

“It is certainly challenging. It can sometimes be disappointing since you can get rejected during the peer-review process,” Dehdashti said “but it can be fun to do.”

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