Ready for a change in tempo? ‘Power of music’ set to energize UCD
This year’s University College Day (UCD) keynote speaker will use the power of music to demonstrate how Texas Wesleyan can better thrive as a community through listening and performing together — the same way an orchestra does.
Roger Nierenberg, the internationally recognized symphony orchestra conductor and organizational behavior expert, will make his debut appearance at Texas Wesleyan at 2:30 p.m. on Thursday, April 16 in Martin Hall.
Nierenberg will present an interactive presentation and lecture based on The Music Paradigm.
The Music Paradigm (recently featured in The New York Times) uses music as a metaphor to reveal how change in behavior and attitude impact results in an organization.
"I am delighted to be presenting The Music Paradigm at Texas Wesleyan," Nierenberg said. "I enjoy working with students just as they are entering the workforce, and helping prepare them to face the challenges ahead in their careers."
Since 1995 Nierenberg has presented The Music Paradigm to hundreds of organizations worldwide, including AT&T, Unilever, Chevron, CapitalOne, GlaxoSmithKline, Macy’s, Microsoft, MIT’s Executive MBA Program, AARP, The American Heart Association and the Veterans Healthcare Association.
Nierenberg created The Music Paradigm during his tenure as music director of the Jacksonville Symphony to energize his board with a deeper understanding of the orchestra and to demonstrate its relevance to the local corporate community.
He has presented to organizations in Texas such as AT&T and Deloitte in Dallas, Chevron in Houston and the Carl R. Darnall Medical Center in Austin.
"We are extremely honored to have Mr. Nierenberg come to Texas Wesleyan," Ilka Vasconcelos Araújo, Ph.D., assistant professor of music and chair of the UCD Planning Committee, said.
"UCD is a celebration of critical thinking, and The Music Paradigm is an astounding example of such for our students. It is an incredible opportunity for the entire Texas Wesleyan community."
For more information, visit www.musicparadigm.com.