Degree Information

B.B.A., Business Administration 
major, Marketing Concentration

What you need to apply

University admission requirements apply.

Scholarship Opportunities

The department offers financial
resources for students. Contact
the School of Business
Administration office at



Department of Marketing
School of Business
1201 Wesleyan St.
Fort Worth, TX 76105

You’re seeing more than 3,000 marketing messages a day. Here, you’ll learn all that goes into them – planning and executing a concept, pricing, promotion – and you’ll learn how to build relationships that last with customers. Oh, and marketing is the largest employment category in the U.S., and the field is expected to grow faster than many other jobs.

What Are Some Potential Careers?
  • Marketing
  • Advertising
  • Public Relations
  • Analysis
  • Sales
  • Copy Writing
What Courses Would I Take?
  • Advertising Campaigns
  • International Marketing
  • Consumer Behavior
  • Contemporary Marketing Strategy
  • Principles of Advertising
What Else Can I Do?
Where Are Your Students Now?
  • Attending graduate schools like Texas Wesleyan, UT-Arlington, and TCU
  • Pursuing professional careers in the marketing field
Contact Us:
1201 Wesleyan Street
Fort Worth, TX 76105

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