Texas Wesleyan has selected Brenna Allison to join the marketing & communications department as the new digital content specialist.
In this role, Allison will participate in the implementation of an integrated marketing strategy for Texas Wesleyan through the writing and editing of University website pages, blogs, news posts, advertisements, social media and much more.
She will be collaborating with the digital marketing team to define the hierarchy and flow of information on the website while implementing best practices for Search Engine Optimization (SEO). Allison brings new ideas and a fresh perspective to the office of digital marketing & strategy.
Allison has a foundation in content writing and strategy. She spent a year at AM Design, a digital creative agency in North Richland Hills, as a content specialist drafting communication strategies, writing digital content and managing all communication projects. She participated in the development and implementation of digital strategy including email marketing, social media marketing and SEO.
"Brenna has an enthusiasm and drive that will help her succeed at Texas Wesleyan." Stephanie M. Scott, director of digital marketing & strategy, said. "We're excited to have her join our team."
Allison is a graduate of Louisiana State University with a Bachelor’s degree in Mass Communications.