Page 185 - Texas Wesleyan Univ Catalog

School of Business Administration and Professional Programs 183
For complete Graduation Requirements, see page 106.
REQUIRED RELATED COURSES ........................................................... 3-12
MAJOR REQUIREMENTS ......................................................................... 66
Business Core ........................................................................ 39 Marketing Concentration....................................................... 18
MKT 4311 Marketing Research
MKT 4321 Contemporary Marketing Strategy and any four of the following:
MKT 3328 MKT 3331 MKT 3341 MKT 3349 MKT 4334 MKT 4342
Retailing
Sales Management Principles of Advertising Consumer Behavior Advertising Campaigns International Marketing
Business Electives ................................................................... 9
must be business advanced electives (3000 or above) to be chosen in consultation with the marketing advisor.
ELECTIVES ........................................................................................... 0-10 TOTAL HOURS ...................................................................................... 124
MINOR
Business Administration
The business minor is designed for students who are not pursuing a Bachelor of Business Administration degree. Courses in the business minor provide students with an understanding of the principles of financial accounting, business communications, economics, finance, and marketing. All classes must be completed with a grade of ‘C’ or higher in order to earn a business minor.
MINOR REQUIREMENTS ......................................................................... 18
Accounting .............................................................................. 3 ACC 2303 Principles of Financial Accounting
Business Administration ......................................................... 6 BUA 1301 Introduction to Business
BUA 2310 Advanced Business Applications
Economics ............................................................................... 3 ECO 2305 Principles of Economics I
Management ............................................................................ 3 MGT 3319 Management Theory and Practice
Marketing ................................................................................ 3 MKT 3321 Principles of Marketing
Non-Profit Minor
All students completing a minor within the School of Business Administration must earn the grade of ‘C’ or higher in all courses completed as a part of the minor. Students must also complete all required courses for this minor at Texas Wesleyan University.
FINANCIAL TRACK REQUIREMENTS ...................................................... 18
Accounting .............................................................................. 6 ACC 2303 Principles of Financial Accounting
ACC 2304 Principles of Managerial Accounting