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2020 Vision gives strategic planning a new look

02.17.2015 | By: Texas Wesleyan University
A new logo and branding will spotlight progress toward the University’s strategic plan across campus

You might notice a new look popping up around campus and online over the course of the next semester. The "2020 Vision" campaign brings progress toward the University's Strategic Plan into one central brand.

"The 2020 Vision is our plan for the future," President Frederick G. Slabach said. "This reflects the hard work we see all across Texas Wesleyan in developing our academic programs, our facilities, our student life and our marketing and branding."

The 2020 Vision will make its debut on campus — and online — this week. On campus, the new signage reflecting the look went up around the Rosedale Renaissance construction site at the end of last week.

Online, the University debuted the first episode of its new Web Series, 2020 Vision in Focus. The first episode covers the expansion and renovation of Dora's Café, and the next episode, premiering in March, spotlights the recent AACSB accreditation by the School of Business Administration.

Texas Wesleyan's strategic plan was developed more than three years ago through a series of listening sessions with faculty, staff and students, as well as the Board of Trustees. Issues were identified and considered with the University's mission and vision. These sessions identified five major areas:

With major strides in financial strength, enrollment, academic programs, campus enhancement and marketing, the University is well on its way to achieving the goals set forward in the plan.

"We as a University are making great strides toward our strategic vision," President Slabach said. "This helps us show the community where that progress is being made."

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At Texas Wesleyan, we have a rich history and a Texas-sized reputation. As stewards of the University, it is our responsibility to build a future as bright as our past.