Texas Wesleyan takes strides toward achieving the goals of its 2020 Vision strategic plan every day, and now the University has a website to showcase its growth and the leadership that drives its success.
This summer, the Office of Digital Marketing & Strategy completed a top-to-bottom makeover of President Frederick G. Slabach's website, turning it from a simple source of biographical information to a dynamic collection of news, events and information designed to show the University's progress toward the vision's five main goals.
The centerpiece of the redesigned website is an enhanced news section that allows users to view stories related to the academic distinction, student experience, campus enhancement, financial vitality and marketing & branding goals by category.
"The content of the 2020 Vision website doesn't just show what we plan to do, it shows how we're already doing it," said John Veilleux, vice president of marketing & communications. "We're telling the story of our progress through news items being contributed by faculty and staff in departments across campus."
The website also highlights the "2020 Vision in Focus" video series, which documents a different aspect of how the University is succeeding in its goals on a monthly basis.
In addition to highlighting the advances being made toward the University's strategic plan, President Slabach's biography page received a major facelift.
Previously a text-only page, "About the President" now includes photos, video and infographics showing President Slabach's impact on Texas Wesleyan since taking office in 2011.
The website also includes a section for the revamped "2020 Town Hall" series, with a user-friendly calendar outlining each meeting during the academic year. The Town Hall section also retained the "My Idea Box" feature, allowing members of the campus community to continue contributing feedback directly to the president.
"President Slabach is at the very center of the 2020 Vision," said Veilleux. "This website highlights the work being accomplished because of his commitment to the strategic plan, and reflects the Texas-sized reputation that only continues to grow under his leadership."