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'Smaller. Smarter.' is more than a tagline: Watch latest 2020 Vision in Focus

09.02.2015 | By: Ann Davis
The “2020 Vision” campaign brings progress toward the University’s Strategic Plan into one central brand.

When you mention Texas Wesleyan to someone in the Dallas-Fort Worth area, they are likely to respond with two words: "Smaller. Smarter." Our branding is driving positive gains in awareness and perception in the marketplace.

"Smaller. Smarter." is really much more than just a tagline. It is who we are and what we do as a University. Our integrated marketing and branding may open the door, but it is our faculty, staff, students and alumni that embody the "Smaller. Smarter." experience. 

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