Page 323 - Texas Wesleyan Univ Catalog

Course Descriptions/Marketing 321
3331. Sales Management (MKT 3331) 3 hours
Prerequisites: MKT 3321 (with a grade of C or better)
A study of professional sales principles and selected management topics, such as organization, training, and motivating a productive sales force.
3332. Organizational Behavior 3 hours
Prerequisite: Successful completion of 45 program hours
A study of the behavior of individuals in organizational settings. General categories of study include the individual, the individual-organization interface, and the organization itself.
3346. International Management 3 hours
Prerequisite: MGT 3319 (with a grade of C or better)
A one-semester foundation course which examines in considerable detail important managerial functions within global enterprises today, such as those in production, finance, planning, marketing, information systems, accounting, and human resources. Provides an integrated managerial perspective of the inner dynamics of the global enterprise.
4308. Leadership 3 hours
Prerequisite: MGT 3319 (with a grade of C or better)
This course provides an overview of leadership theory. Emphasis is on leadership behavior explored through self-assessment, cases, discussion and simulation.
4337. Business Policy and Decision Making 3 hours
Prerequisites: Business Core and senior standing or graduating semester (business major)
Course includes readings, cases, and decision simulation in the process of determining and setting policies.
4359. Negotiation and Conflict Resolution 3 hours
Prerequisite: MGT 3319 (with a grade of C or better)
Negotiation is a skills building course that focuses on identifying each student's innate negotiation style, modifying the behaviors to maximize strengths and minimize weaknesses. Competitive and cooperative techniques will be learned and practiced until the student is able to match style and strategy to the task. Students will prepare negotiation plans, use active listening, and role reversal to influence their opposition. The focus of this course is on the use of negotiation in the workplace.
4393. Internship I 3 hours
Prerequisites: Completion of 45 program hours or dean’s approval; 2.0 GPA
Graded academic experiences that provide students with an opportunity to put classroom learning into practice. Internships provide supervised work experience directly related to one’s major field of study.
4394. Internship II 3 hours
Prerequisites: Completion of 45 program hours or dean’s approval; 2.0 GPA
Graded academic experiences that provide students with an opportunity to put classroom learning into practice. Internships provide supervised work experience directly related to one’s major field of study.
Marketing (MKT)
Program hours include all GEC, required related, and Business Core courses at a 1000 or 2000 level.