Page 324 - Texas Wesleyan Univ Catalog

322 Texas Wesleyan University
3321. Principles of Marketing 3 hours
Prerequisite: Successful completion of 45 program hours
A study of the theory, practices, and role of marketing in a business environment. Emphasis is placed on the consumer and the marketing mix: product, price, promotion, and distribution.
3328. Retailing 3 hours
Prerequisite: MKT 3321 (with a grade of C or better)
Course focuses on the position of retailing in the distribution channel; the part played by retailing in the economic system, with particular attention to the interaction between suppliers and consumers; and retail management functions, such as inventory management, pricing, buying, advertising, and sales promotion.
3331. Sales Management (MGT 3331) 3 hours
Prerequisites: MKT 3321 (with a grade of C or better)
A study of professional sales principles and selected management topics, such as organization, training, and motivating a productive sales force.
3341. Principles of Advertising 3 hours
Prerequisite: Successful completion of 45 program hours; MKT 3321 (with a grade of C or better) or concurrent enrollment in MKT 3321. In the case of concurrent enrollment, any student not continuously enrolled in both courses is subject to withdrawal from MKT 3341, and, a student that does not achieve a grade of C or higher in the co-requisite course must repeat the co-requisite course.
Survey of the role of advertising in society. Basic concepts include marketing message creation, budget determination, agency-client relation- ships, media, and social responsibility of advertisers.
3349. Consumer Behavior 3 hours
Prerequisite: MKT 3321 (with a grade of C or better)
A study of the theory and research in consumer behavior derived from psychology, sociology, and anthropology. Emphasis is placed on marketing strategies for products, advertising, sales, in-store environment, and pricing.
4311. Marketing Research 3 hours
Prerequisites: MKT 3321 (with a grade of C or better), senior standing and either concurrent enrollment or completion of BUA 2321(with a grade of C or better). In the case of concurrent enrollment in BUA 2321, any student not continuously enrolled in both courses is subject to withdrawal from MKT 4311, and, a student that does not achieve a grade of C or higher in the co-requisite course must repeat the co-requisite course.
A study of the methodology related to problems in marketing decision making. Emphasis is placed on types of research, research design, data collection, sampling, and statistical analysis. Recommended for Marketing Majors only.
4321. Contemporary Marketing Strategy 3 hours
Prerequisite: MKT 3321 (with a grade of C or better); Marketing major and senior standing
A capstone course that stresses the integration of the student's knowledge of business and marketing. Emphasis is placed on bringing the theory and concepts learned in different areas to arrive at the solution to case problems.
4334. Advertising Campaigns 3 hours
Prerequisite: MKT 3341 (with a grade of C or better)
Advanced study of advertising, marketing, and communication theories. Course includes development of advertising plans for specific situations.