Page 326 - Texas Wesleyan Univ Catalog

324 Texas Wesleyan University
2408. Digital Production 4 hours
Prerequisite: ENG 1301 and 1302; MCO Writing Across Media; may be concurrently enrolled
Basics of audio production and video production to comply with current industry standards.
3310. Advanced Digital Production 3 hours
Prerequisite: MCO 2408
Use advanced techniques in the creation of digital content. Students will use industry-standard equipment and software to create digital content that effectively targets a tailored audience.
3316. Feature Writing and Production 3 hours
Prerequisite: MCO 1303, 2342, 2345, and 2408
Methods of gathering material, recognizing ideas, and writing narrative non- fiction stories and background material for newspapers, magazines, online, newsletters and in public relations settings. Focus on the ability to turn a written feature into a digital production using industry-standard equipment and techniques.
3320. Digital Design and Editing 3 hours
Prerequisite: MCO 1302, 1303, 2342, 2345, and 2408; FAR 2322
Copy editing and rewriting of headlines, cutlines, design, layout and proofreading for the print media and online media outlets, including social media and websites.
3346. Advertising Copywriting 3 hours
Techniques of writing, visualization, and production of print and electronic media advertisements.
3351. Survey of Public Relations 3 hours
Techniques and practices of public relations in industry, commerce, govern- ment, and non-profit fields.
4300. Internship 3 hours
Prerequisite: ENG 1301 and 1302; MCO 2200; Junior or senior standing and permission of the department chair.
Supervised employment and field study/work in mass communication- related entity in an off-campus setting preferred. You must work a minimum of 120 hours during the semester.
4301. Communication Laws and Ethics 3 hours
Study of the current standards and responsibilities of public communication in the mass media and related industries. Study of laws relating to print and digital media and government regulation. Review of laws regarding public relations and advertising industries.
4318. International and Intercultural Communication 3 hours
Study of the concepts, theories and processes of mass media and mass communication in the world, with particular emphasis on government- media and communication relationships. Study of communication within and across cultures.
4346. Public Relations Campaigns 3 hours
Prerequisite: MCO 3351
Case studies in advanced public relations, with emphasis on problem prevention and correction, crisis management and long-range planning. Focus on client relations and use of standard public relations processes and techniques in creation of strategic public relations campaigns.