Page 325 - Texas Wesleyan Univ Catalog

Course Descriptions/Mass Communication 323
4342. International Marketing 3 hours
Prerequisite: MKT 3321 (with a grade of C or better)
A study of the various areas of International Marketing and the cultivation of global markets. Emphasis is on developing and implementing marketing plans in a global environment.
4393. Internship I 3 hours
Prerequisites: Completion of 45 program hours or dean’s approval; 2.0 GPA
Graded academic experiences that provide students with an opportunity to put classroom learning into practice. Internships provide supervised work experience directly related to one’s major field of study.
4394. Internship II 3 hours
Prerequisites: Completion of 45 program hours or dean’s approval; 2.0 GPA
Graded academic experiences that provide students with an opportunity to put classroom learning into practice. Internships provide supervised work experience directly related to one’s major field of study.
Mass Communication (MCO)
1302. Mass Media and Society 3 hours
Scope, process, problems, criticisms, history, organization and operation of the media. Use of media literacy and news literacy as a field of study to help improve societal consumption of news, media functions and analysis of the media through a critical thinking process.
1303. Writing Across Media 3 hours
Prerequisite: C in ENG 1301 and enrollment in ENG 1302
Fundamentals of structuring and presenting information in written form for the mass media with a specific focus on writing and presenting information that fits the correct medium. Emphasis on language usage in a converged journalism setting.
2200. Practicum 2 hours
Prerequisite: C in ENG 1301, 1302; MCO 1302 and MCO 1303 or concurrent enrollment
To provide critically-thinking, motivated students with practical experience in mass communication industries through participation in the work of Rambler Media Group entities. This is a practical workshop in which students contribute to Rambler Media Group as content producers, account executives, editors, directors, designers, and photographers as relevant to the particular medium. Students are encouraged to discover and develop a specialty. May be repeated for credit.
2342. Communication and Rhetoric 3 hours
Prerequisites: C in ENG 1301 and ENG 1302; C in MCO 1303
Writing for mass media using well-developed and grammatically correct sentences that tell a vivid story. Incorporation of the rhetorical principles of clarity, conciseness, precise language, style, and arrangement. It will use the AP Style manual to guide grammar, spelling, social media references, attribution, and editing.
2345. Integrated Media Reporting 3 hours
Prerequisite: C in ENG 1301, 1302, C in MCO 1303
Fundamentals for use of digital tools in reporting for Internet news sites and other online media. The focus is on using digital tools to gather audio and visual material that helps to tell the story accurately for the correct media outlet.