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Goal Five: Marketing & Branding

Goal 5: Marketing and Branding


The Objectives

  • Increase community awareness of the University and its programs.
  • Reach the Dallas-Fort Worth advertising market, including Tarrant, Dallas and Collin counties, with TV and out-of-home marketing.
  • Reflect a consistent and coordinated Texas Wesleyan brand aligned with academic and strategic priorities in all University communications.
  • Create a University community that supports the advancement of Texas Wesleyan and enhances internal and external communications.