Darren White, who has been central to Texas Wesleyan's marketing initiatives for more than five years, has been named associate vice president of marketing & communications at Texas Wesleyan University, beginning June 1.

White will continue to lead the day-to-day marketing operations, as well as work on cross-departmental initiatives with admissions, academics, advancement, student life and many other on-campus departments.

Darren's key contributions include the development of University messaging, creative oversight of the award-winning "Smaller. Smarter." campaign, creation of undergraduate and graduate admissions marketing tracks, the redesign of admissions' website, the redesign of "Wesleyan" magazine, creation of the "When We Say Smaller" commercial, execution of MBA out-of-home advertising and efficiencies in marketing project processes.

"Darren has been an integral part of our marketing team since the early concept of 'Smaller. Smarter.'," John Veilleux, vice president of marketing & communications, said. "He plays a central role in managing and executing strategic initiatives with other key associate vice presidents across campus. Darren's title is a reflection of the day-to-day work, contributions and results he has helped the University realize."

As associate vice president, White will work across departments to ensure the University continues to deliver on its "Smaller. Smarter." brand promise, as well as initiatives that drive University enrollment and giving. 

"Texas Wesleyan's marketing is resonating in the marketplace," White said. "It's critical at this moment that we continue to show Dallas-Fort Worth that students thrive in our small school setting." 

White is a first-generation college graduate — he received his degree in journalism from TCU and is currently completing his MBA at Texas Wesleyan. While at TCU, he served as editor-in-chief of TCU's award-winning student magazine, Image. Before entering higher education, he was managing editor at Parker County Today magazine and a freelance journalist, writing feature-length profiles and music criticism.

He lives in Fort Worth with his wife, Jessica.