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Is a mass communication degree worth it?

Love being behind the camera? Or being in front of it? Maybe writing the script for a commercial? With a mass communication degree, you’ll be prepared to go into several different career paths — from a reporter to an art director. And by getting your degree at Texas Wesleyan, you’ll be able to network with professionals in Dallas-Fort Worth, which is the 5th largest media market in the United States. 

You’ll have job options

With your degree, you’ll be employable in a wide spectrum of mass communication jobs in an industry that is changing and growing. Here are a few jobs you could land:

  • Advertising Manager — Help companies promote their products or services as an advertising manager. You’ll help coordinate commercials, social media channels, marketing materials and more to guide a company’s marketing efforts.
  • Announcer or Radio DJ — Love to talk? Let your voice be heard on the radio, television, podcasts or other media as a broadcast announcer or radio DJ. 
  • Art Director – Get your creative juices flowing as an art director! You’ll work with a team to help create design concepts and present approaches for visual productions and media.
  • News Reporter – Write news stories, reviews or commentary for media, such as newspapers, magazines, television stations and more.
  • Producer – Go behind the scenes and produce or direct the stage for television, radio, video or film productions.
  • Public Relations Specialist – Promote or create a public image for an individual or organization.
  • Social Media Specialist – If you love staying on top of the newest social media trends, check out a career as a social media specialist. You’ll write, plan, monitor and manage social media channels to help promote products and services as well as provide digital customer service for an organization. 

This just scratches the surface of all that you can do with a mass communication degree. You could also work as an editor, media buyer, copywriter and so much more.

You’ll get hands-on experience

Going to class is great. Getting involved is even better — especially for mass communication majors at Texas Wesleyan. Prepare for your career by joining Rambler Media Group, the student-run media outlet on campus, or network with the experts as a student member of the International Association of Business Communicators

You’ll make money doing what you love

Depending on what career path you take, you could make anywhere from $45,000 to $85,000 for mass communication jobs. Like most careers, the more experience and skills you have, the better chance you have at increasing that paycheck.

  • If you’re thinking about a job in news reporting, you could start as a journalist or reporter with an average salary of $48,000 and work your way up to an editor or producer and make closer to $70,000.
  • If marketing or public relations is more your route, you could make a starting salary of around $55,000 and work your way into management positions that would add another $20,000-$30,000 to that salary.
  • Want to be a little more behind the scenes? As a video, lighting or sound technician or operator, you could make $50,000-$60,000. 

You’ll have skills to help with other careers

Mass communication degrees can help you land a job in media, or you could pair your skills with other majors or minors to open even more doors. Lots of major corporations and organizations are looking for people who can communicate effectively to handle both internal and external communications.

Your communication skills can help you get jobs in business, such as marketing, human resources and management. You can also work in the education sector as a journalism or photography teacher. Or even try your hand in the sciences as a science communicator and help scientists explain their theories, discoveries and research to the public. 

No matter where your career path takes you, a mass communication degree from Texas Wesleyan will provide you with skills you can take into any industry. And with our small classes, you’ll get one-on-one attention from professors who will help you make connections in the community.

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There is no shortage of what you can learn at the School of Arts and Sciences. With more than 20 majors ranging from biochemistry to theatre and many in between you have plenty of possibilities to explore.