Igniting Impact: Texas Wesleyan University’s Strategic Plan
At Texas Wesleyan University, strategic planning is a shared commitment to purposeful growth, transformative learning and intentional connection. Rooted in our Methodist tradition and service-centered mission, the Igniting Impact strategic plan reflects the collective voices, values and aspirations of the RAMily—faculty, staff, students, alumni, trustees and community partners.
Launched through a multi-phase process, the plan provides a clear framework to guide decision making, align resources and elevate student success while strengthening the university’s impact locally and beyond.
Built on Purpose
Focused on Impact
Vision
To be a premier student-centered and values-based institution fostering upward mobility through education, cultivating future leaders, and delivering high-quality, innovative programs.
Mission
Texas Wesleyan University, grounded in Methodist tradition, provides transformational learning experiences, empowering students to thrive and lead with purpose.
Strategic Priorities
Purposeful Growth
Texas Wesleyan will drive economic impact and enrich the community through strategic enrollment growth, optimized campus spaces and technology, expanded partnerships, and diversified revenue streams.
Key initiatives include targeted recruitment and retention, bold outcome-driven marketing, strengthened partnerships locally and globally, facility and technology investments, and entrepreneurial approaches to long-term financial sustainability.
Transformative Learning
The university will establish a Signature Wesleyan Student Experience while evolving academic programs to meet workforce demands and support lifelong learning.
This priority emphasizes career-integrated learning, high-impact academic offerings, service and leadership development, interdisciplinary experiences, and strong connections between the classroom and the professional world.
Intentional Connection
Texas Wesleyan will reimagine processes, services, and culture by placing students, faculty, and staff at the center of its work.
Through a “No Wrong Door” approach, people-centered leadership, improved systems and communications, and investments in professional development and employee well-being, the university will strengthen collaboration, efficiency, and belonging.
Plan Implementation and Accountability
The Igniting Impact strategic plan officially launched January 2026. Implementation began immediately, with each initiative assigned an Executive Sponsor and Initiative Owner. Key performance indicators (KPIs) will be tracked for transparency and accountability, including enrollment, financial sustainability, philanthropy, and strategic partnerships.
Divisional plans for 2026-2027 align directly with the new strategic framework. Executive Sponsors and Initiative Owners have been identified and will share updates to the campus community throughout the academic year.
Igniting Impact Key Outcomes
In five years, Texas Wesleyan University will have achieved specific outcomes. These Igniting Impact highlights include:
- Increase total enrollment by at least 25% with over 3,500 students.
- Achieve $100 million in endowment and investments.
- Embed career-integrated learning in 100% of undergraduate programs
- Strengthen the University's space and place among the campus and community in East Fort Worth.