As a seventh generation Texan, Jeffrey Yarbrough '85 felt compelled to get chicken fried steak the attention it deserves.

"No one does chicken fried like Texans," said Yarbrough, "It's about time we celebrate the soul food of our state: chicken fried steak."

In 2010, he rallied with restaurateurs across Texas to offer special deals and promotions to honor the dish, leading to the declaration of "Texas Chicken Fried Steak Day." Now, with the help of Texas State Representative Ralph Sheffield, Oct. 26 is recognized as an official holiday. By signing the resolution, Sheffield recognizes that the signature dish occupies a special place in the culinary culture of the Lone Star State.

Jeff's company, bigInk, is promoting this event around the state in hopes of spreading Chicken Fried Steak love.

If you are on board to feature a special Chicken Fried Steak promotion or have plans to throw a party for this truly Texan holiday, let him know about it at 214-485-7300 or jeffrey@biginkpr.com.