Price is the No. 1 reason a student doesn't attend Texas Wesleyan. But what are we going to do about it? For a university to market well it must help students understand the importance of financial aid.

"Moving the Needle: An Integrated Approach to Marketing Financial Aid" explains how Texas Wesleyan's Office of Marketing and Communications is using email marketing, video, the university website and strategic communications to educate potential students on why financial aid makes Texas Wesleyan a top-tier value.

John Veilleux, vice president of marketing and communications, and Darren White, director of marketing and communications, will present this one-hour session in the West Library Orientation Room at noon Tuesday, Feb. 25, and again at noon Wednesday, Feb. 26.

The session is open to faculty, staff and students, and lunch will be provided at both sessions. Spots are limited for this session, so R.S.V.P. on the event page today.