Join President Frederick G. Slabach as he kicks off this year's "Smaller. Smarter." advertising campaign with a special sneak preview screening and free T-shirt giveaway at 12:15 p.m. on Wednesday, Sept. 10, in Martin Hall. 

President Slabach will also share the first glimpse of a top-secret advertising project scheduled for release in late October.

Advance test screenings of this year's TV commercials, starring Texas Wesleyan students and professors, have received resounding positive feedback. 

"Year three represents a significant and positive evolution for the Texas Wesleyan brand," John Veilleux, Vice President of Marketing & Communications, said. "I believe we have something special on our hands this year — these ads are going to get noticed in the marketplace."

Texas Wesleyan's highly successful "Smaller. Smarter." brand advertising campaign launched three years ago and since then has earned 17 national and regional marketing awards. Texas Wesleyan advertises with TV, movie theaters, billboards and digital outlets during the fall and spring recruitment seasons.