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Alan Liebrecht named new VP of enrollment, marketing and communications

11.30.2020 | By:

Texas Wesleyan has selected Alan Liebrecht as its next vice president of enrollment, marketing and communications.

Liebrecht brings more than 30 years of student enrollment, retention, recruitment and marketing experience to TXWES, including substantial increases in applicants and new student enrollments and graduations at institutions across the country. 

“In our national search for a vice president of enrollment, marketing and communications, we were looking for a candidate with proven leadership, experience and results,” said President Frederick G. Slabach. “Alan’s success throughout his decades-long career made him an impressive candidate. He is the ideal person for this critical role.”

Liebrecht comes to Texas Wesleyan after serving as a senior enrollment management consultant for Connecticut-based Higher Ed Strategies, LLC. Previously, he served as vice president for enrollment management at Holy Names University in Oakland, California, just one of several executive-level positions he has held throughout his career. His expertise also extends into financial aid, having managed multi-million dollar financial aid budgets and implemented new leveraging strategies that increased student enrollment.

“Texas Wesleyan strives to be on the cutting edge of student enrollment and marketing strategies,” said Associate Vice President of Marketing and Communications Shannon Lamberson. “Alan’s experience in data-informed strategies and leadership will help us build a strategic plan that will continue to bring a thriving, successful student body to our Smaller. Smarter. University.”

“Alan's knowledge of how critical the admissions and financial aid processes are for enrolling and retaining students will be beneficial in ensuring students persist toward their Smaller. Smarter. degree,” said Associate Vice President of Enrollment Djuana Young. “I am excited to have someone with Alan's experience join our team.”