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Marketing team showcases new tech-savvy email campaign at national conference

05.27.2022 | By: Texas Wesleyan University
Headshots of Amy Orcutt and Valerie Carrington

When you think of Texas Wesleyan’s marketing, you may think of the witty billboards, funny commercials and the several promotional items that come from the Marketing & Communications Office. But what you may not know is that thousands of emails are sent out each year to drive students to apply to Texas Wesleyan. 

Over the last year, Amy Orcutt, marketing & CRM director, and Valerie Carrington '15, senior marketing & communications specialist, set out to combine several undergraduate email campaigns into one streamlined campaign in Slate, the customer relationship management (CRM) system. The duo then virtually presented their unique and creative solutions to a national audience during the Slate Innovation Festival on Wednesday, May 4. 

The campaign promotes small classes, engaging professors, majors and other university pillars to help keep both prospective students and applicants excited to attend TXWES throughout their journey while bringing a customized look and feel dependent on where the student is in their college search.  

“Marketing experts now have to be technically savvy — think coding and queries — along with great writers and creatives,” said Shannon Lamberson, associate vice president of marketing and communications. “It’s a hard combination to find, but Amy and Valerie are building cutting-edge, technically difficult communication plans while maintaining our award-winning ‘Smaller. Smarter.’ brand. I applaud their work to support our university’s mission to show students how they will thrive in small classes with one-on-one mentorship."  

The team is continuing to update the several hundred marketing and admissions emails with the goal of providing even more customized information to prospective undergraduate and graduate students. 

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At Texas Wesleyan, we have a rich history and a Texas-sized reputation. As stewards of the University, it is our responsibility to build a future as bright as our past.