This essential resource has been updated and streamlined with new design standards, colors and Web guidelines.
Our brand is what a person thinks of when they hear the name Texas Wesleyan. It's key in revealing exactly what Texas Wesleyan stands for to our audience. It speaks for the University when we cannot, and conveys the same style, attitude and message in a unified and consistent voice to build brand recognition through all platforms (Web, television, print, social media, etc.).
Adhering to the brand standards builds consistency and recognition.
"Our brand is a promise, and we promise the benefits of what it means to be small," says John Veilleux, Vice President for Marketing and Communications. "We need to reinforce that message as a university, with one voice, and this tool can help you do that."
These brand standards were created specifically for Texas Wesleyan and templates are provided as basis to uphold the brand integrity.
Major updates include:
Keep in mind that we do periodically make changes to the brand standards and it's always best to check for the most recent documents before distributing.
Don't be intimidated by this document. Here's some tips to help you use this PDF:
Remember: It's campus policy that . Please email a PDF proof of logo use to Shelly Jackman at email@example.com.
Shelly Jackman is the art director for Texas Wesleyan University. She has more than seven years in brand experience and can be reached at firstname.lastname@example.org