Jessica Liptak
Smaller. Smarter. Moments.
Dr. Cary Adkinson
Smaller. Smarter. Moments.
Alex Lopez
Smaller. Smarter. Moments.
Brand Standards

Smaller. Smarter. is more than Texas Wesleyan’s brand. It’s in our DNA. It’s what sets us apart from other schools.

With smaller classes, an engaged faculty and an environment that challenges students to learn how to think for themselves, Texas Wesleyan prides itself on providing a small school alternative to the bureaucracy of many higher education institutions.

That attitude affects every part of our university – from our small classes to the personal approach our staff takes when working with our students – it takes all of us working, every day to make smaller smarter.

Our brand standards are an essential part of that goal. These branding guides provide a clear, concise set of standards that defines the visual and tonal aspects of the Texas Wesleyan brand and how to successfully execute it. It is regularly updated as our brand continues to evolve and grow with our University.

Remember, any use of the Texas Wesleyan brand identity, trademarks and elements (logos, photos, templates, etc.) that is not produced and/or distributed by the Office of Marketing & Communications must be approved by the
Office of Marketing & Communications
prior to actual use (printing, display, posting, etc.). Please contact this office
for approval rights, responses are typically given within one business day.

Use these documents as a guide for how to apply the brand to your projects.

Visual Brand Standards Message, Voice & Tone Brand Standards Athletic Brand Standards
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Fort Worth, TX 76105

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