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Marketing Track Degree Plan

The Marketing Track includes courses that will teach you about marketing, from consumer behavior to data analytics. Check out the degree plan below. Learn more about specific courses by clicking the course number.

 
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Business Track Options

The business track options are designed to help non-business majors acquire business knowledge, making their degree more valuable while seeking employment opportunities. Theses options are only available to non-business majors as business students already have the option of majoring or double-majoring in a business field. The business track options offer non-business majors a cross-disciplinary approach to integrate their major knowledge with a business specialization. Non-business students may choose one of the five available track options and complete 30 credit hours of business courses from the chosen track. These track options will allow students to take more courses than a minor, but will take less time than completing a business major. All prerequisite classes must be completed with a grade of ‘C’ or higher.

Business Track Options

Accounting/Finance Track

ACC 3305Accounting Essentials3 Credits
ACC 3311Intermediate Accounting I3 Credits
ACC 3312Intermediate Accounting II3 Credits
ACC 3325Accounting Information Systems3 Credits
ACC 4332Intro to Fraud Examination3 Credits
FIN 3313Corporate Finance3 Credits
FIN 3325Investments3 Credits
FIN 3330Financial Statement Analysis3 Credits
FIN 4305Money and Banking3 Credits
FIN 4335International Finance3 Credits
A grade of C or better is required in all prerequisite courses. With the exception of MAT 1302 as a prerequisite for BUA 2321, there are no hidden prerequisites in any track. All prerequisites are within the tracks. For example, BUA 2321 (part of the Marketing track) is required to complete MKT 4311 (also in the marketing track).

Business Administration Track

ACC 3305Accounting Essentials3 Credits
BUA 2310Advance Bus Applica3 Credits
BUA 2321Business Statistics3 Credits
BUA 3305MIS Analysis and Design3 Credits
BUA 3345International Business3 Credits
ECO 2305Principles of Economics I3 Credits
FIN 3313Corporate Finance3 Credits
MGT 3319Management Theory & Practice3 Credits
MGT 3323Production & Operations Management3 Credits
MKT 3321Principles of Marketing3 Credits
A grade of C or better is required in all prerequisite courses. With the exception of MAT 1302 as a prerequisite for BUA 2321, there are no hidden prerequisites in any track. All prerequisites are within the tracks. For example, BUA 2321 (part of the Marketing track) is required to complete MKT 4311 (also in the Marketing track).

Finance Track

ACC 3305Accounting Essentials3 Credits
FIN 3313Corporate Finance3 Credits
FIN 3325Investments3 Credits
FIN 3330Financial Statement Analysis3 Credits
FIN 4305Money and Banking3 Credits
FIN 4326Practicum Investments3 Credits
FIN 4328Introduction to Derivatives3 Credits
FIN 4335International Finance3 Credits
FIN 4342Managerial Finance3 Credits
FIN 4348Sp Top: Entrep Finance3 Credits
A grade of C or better is required in all prerequisite courses. With the exception of MAT 1302 as a prerequisite for BUA 2321, there are no hidden prerequisites in any track. All prerequisites are within the tracks. For example, BUA 2321 (part of the Marketing track) is a prerequisite for MKT 4311 (also in the Marketing track).

Management Track

MGT 3319Management Theory & Practice3 Credits
MGT 3320Human Resources Management3 Credits
MGT 3324Project Life Cycle Management3 Credits
MGT 3332Organizational Behavior3 Credits
MGT 3346International Management3 Credits
MGT 4308Management Leadership3 Credits
MGT 4314Agile Project Management3 Credits
MGT 4335Quality Management3 Credits
MGT 4359Negotiation & Conflict Resolution3 Credits
MIS 4305Business Intelligence: Tools and Concept3 Credits
A grade of C or better is required in all prerequisite courses. With the exception of MAT 1302 as a prerequisite for BUA 2321, there are no hidden prerequisites in any track. All prerequisites are within the track. For example, BUA 2321 (part of the Marketing track) is required to complete MKT 4311 (also in the Marketing track).

Marketing Track

BUA 2321Business Statistics3 Credits
BUA 4317Data Visualization & Analytics3 Credits
MKT 3321Principles of Marketing3 Credits
MKT 3328Retailing3 Credits
MKT 3341Principles of Advertising3 Credits
MKT 3349Consumer Behavior3 Credits
MKT 4306Digital Marketing Analytics3 Credits
MKT 4311Marketing Research3 Credits
MKT 4321Contemporary Marketing Strategy3 Credits
MKT 4342International Marketing3 Credits
Total Credit Hours:30
A grade of C or better is required in all prerequisite courses. With the exception of MAT 1302 as a prerequisite for BUA 2321, there are no hidden prerequisites in any track. All prerequisites are within the tracks. For example, BUA 2321 (part of the Marketing track) is required to complete MKT 4311 (also in the Marketing track).