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Course Descriptions

Know what to expect in class before you even register. Check out the course description to see a snapshot of what you'll learn, required prerequisite classes you need to take and more. You can also see course descriptions by logging in to your Ramlink account.

MKT-3321 Prin of Marketing

Prerequisite: Successful completion of 45 program hours. A study of the theory, practices, and role of marketing in a business environment. Emphasis is placed on the consumer and the marketing mix: product, price, promotion, and distribution.

MKT-3328 Retailing

Prerequisite: MKT 3321 (with a grade of C or better). Course focuses on the position of retailing in the distribution channel; the part played by retailing in the economic system, with particular attention to the interaction between suppliers and consumers; and retail management functions, such as inventory management, pricing, buying, advertising, and sales promotion.

MKT-3331 Sales Management

Prerequisites: MKT 3321 (with a grade of C or better). A study of professional sales principles and selected management topics, such as organization, training, and motivating a productive sales force.

MKT-3341 Prin of Advertising

Prerequisite: Successful completion of 45 program hours; MKT 3321 (with a grade of C or better) or concurrent enrollment in MKT 3321. In the case of concurrent enrollment, any student not continuously enrolled in both courses is subject to withdrawal from MKT 3341, and, a student that does not achieve a grade of C or higher in the co-requisite course must repeat the co-requisite course. Survey of the role of advertising in society. Basic concepts include marketing message creation, budget determination, agency client relationships, media, and social responsibility of advertisers.

MKT-3349 Consumer Behavior

Prerequisite: MKT 3321 (with a grade of C or better). A study of the theory and research in consumer behavior derived from psychology, sociology, and anthropology. Emphasis is placed on marketing strategies for products, advertising, sales, in-store environment, and pricing.

MKT-4311 Marketing Research

Prerequisites: MKT 3321 (with a grade of C or better), senior standing and either concurrent enrollment or completion of BUA 2321(with a grade of C or better). In the case of concurrent enrollment in BUA 2321, any student not continuously enrolled in both courses is subject to withdrawal from MKT 4311, and, a student that does not achieve a grade of C or higher in the co-requisite course must repeat the co-requisite course. A study of the methodology related to problems in marketing decision making. Emphasis is placed on types of research, research design, data collection, sampling, and statistical analysis. Recommended for Marketing Majors only

MKT-4321 Cont Mkt Strategy

Prerequisite: MKT 3321 (with a grade of C or better); Marketing major and senior standing. A capstone course that stresses the integration of the student's knowledge of business and marketing. Emphasis is placed on bringing the theory and concepts learned in different areas to arrive at the solution to case problems.

MKT-4342 International Marketing

Prerequisite: MKT 3321 (with a grade of C or better). A study of the various areas of International Marketing and the cultivation of global markets. Emphasis is on developing and implementing marketing plans in a global environment.

MKT-4393 Internship I

Prerequisites: Completion of 45 program hours or dean's approval; 2.0 GPA. Graded academic experiences that provide students with an opportunity to put classroom learning into practice. Internships provide supervised work experience directly related to one's major field of study.

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