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Welcome to the marketing program. Find out more about getting your BBA in Marketing.
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About Marketing

The average consumer faces over 5,000 marketing messages a day. As a marketer, your job is to design communications that stand out from the masses and break through the clutter. Without marketing to help sell products, there is no business.

As a business major in the marketing major, you'll develop critical thinking skills and creativity to understand customers and how to communicate with them. We'll teach you how to break through the marketing clutter in classes such as Retailing, Sales Management, Consumer Behavior, Contemporary Marketing Strategies and International Marketing.

Ask Your Advisor About the 5th-Year Option

Want to get a jump start ahead of the competition? Earn your BBA in marketing, followed by an online MBA with a concentration in either business administration, supply chain management, healthcare administration or data analytics in just five years. 

See 5th-year Details