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Texas Wesleyan's newest 100% online MBA concentration: digital marketing

09.20.2023 | By: Texas Wesleyan University

There are over a billion websites on the internet. How do you get your company to stand out in such a saturated market?  

With Texas Wesleyan’s new 100% online MBA in digital marketing, you’ll learn how to analyze and strategize consumer and business data to successfully advertise in the digital space. From gaining skills in search engine optimization and marketing techniques to discovering effective ways to leverage communication through avenues like email and social media, you’ll graduate prepared to take on one of the most in-demand jobs in business. 

In fact, management-level careers in advertising, promotions and marketing are predicted to grow 10% by 2031, according the Bureau of Labor Statistics. And digital marketing skills are the third most-needed skill that employers look for in marketing professionals, according to an article from LinkedIn. It trails behind social media and management skills — both of which you’ll learn while getting your MBA in digital marketing from TXWES.  

And the best part? Average salaries for those careers sit at around $120,000 a year in Texas. That’s quite a big jump from the average Texas salary of $72,000 for marketing managers with bachelor’s degrees, according to  

Don't wait to get started on your MBA. With six starts per year and accelerated courses, you could start in just a few weeks and finish in as little as 12 months ready to graduate and take on that promotion. 

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At Texas Wesleyan, we have a rich history and a Texas-sized reputation. As stewards of the University, it is our responsibility to build a future as bright as our past.