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Mass Communication: Advertising and PR

A career in advertising and public relations is more than just putting storyboards together and pitching ideas to your client — it's researching and developing strategies, producing campaigns that deliver results and understanding how marketing impacts your profession.

What Are Some Potential Careers?
  • Advertising/Copywriting
  • Media Planning/Buying
  • Public Relations
  • Market Research Analyst
What Courses Would I Take?
  • Communications Law and Ethics
  • Advertising Campaigns
  • Copywriting
  • Survey of Public Relations
  • Audience Analysis
What Else Can I Do?
  • Work with Ram Integrated Media Group to implement real ad campaigns
  • Compete against other Texas universities at TIPA’s onsite competition
  • Land an internship with local PR and ad companies
What's a Good Minor?
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Where Are Your Students Now?

  • Building communication careers for companies like Range Resources and Bell Helicopter

  • Working in public service at places like the City of Grand Prairie and the City of Fort Worth