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Smaller. Smarter. is a part of everything we do at Texas Wesleyan, including social media. We invite students, faculty, staff, alumni, friends, supporters and more to interact with us on social media. We only ask that you follow our social media community guidelines. Pretty easy, right?
- Respect the community. Don’t post or make comments containing profanity, hateful speech, personal attacks, threats of violence, obscenity, explicit material or defamatory remarks. Value all members of the community. Treat everyone equally and fairly.
- If you are an employee of Texas Wesleyan, you must comply with Texas Wesleyan’s social media policy and guidelines.
- Protect your personal information. You participate in the Texas Wesleyan social community at your own risk. Be careful not to publicly share your personal information or the personal information of others.
- Respect the law. Content or discussions about illegal activity, violating copyrights, stalking and other criminal activities are not permitted on any of Texas Wesleyan University’s social media platforms.
- Don’t spam. Off-topic or obviously promotional content takes away from the purpose of the community. Posting the same content more than once in a discussion can be considered spam, whether from one person or multiple people. Links are allowed as long as they are relevant to the social conversation.
- We may reuse your posts or comments. When you post on our accounts, your content or ideas may be used in marketing materials (for example, our alumni magazine). Don’t submit any ideas or materials that you want to remain confidential. If we reuse your content, your name and social media handle will be visible.
- All things are good in moderation, including social media comments. We reserve the right to delete comments or ban users at Texas Wesleyan’s discretion.
- By posting on Texas Wesleyan social media platforms, you’re promising to comply with these community standards. We will remove any content or comments that do not comply with the standards listed above.
Social page creation guidelines
Want a University Social Media Account? Here’s How it Works.
Your students live online, and you want your department to live online, too. You know you’d like to start a Texas Wesleyan social media page. Before you click “Create,” here are the steps you’ll need to follow to make sure you are within Texas Wesleyan’s social media guidelines.
1. Write down your goals
Why do you want a social media page? Is there a purpose? Will it help students apply to the university or connect them with job opportunities? Be specific about what you want to accomplish. This will help you stay focused as you develop your page. Your goals give you a litmus test – should we be doing this? Set some goals you can measure that are achievable – how many followers you want or how much interaction you want to have or how many sign-ups you want to drive.
2. Develop a content plan
Look at your goals and think about how you plan to communicate them. What days will you post? Who will post content? Who will answer questions and comments on your page? Determine who will be a manager and who will be a contributor, as these roles have different permissions. Once you’ve figured out these questions, develop some sample content that you will post. It’s OK to mix in some fun content with your serious content (it’s good!), but remember your goals – make sure it reinforces what you’re trying to communicate. We’d be happy to talk about this with you, too.
3. Get trained on T4
As every good social media manager knows, it’s all about your website, where they will sign up, apply, contact you, or otherwise take the action that helps you reach your goal. In order to do this important part, you’ll need to be trained and able to add content to your website on the txwes.edu page.
4. Meet with Marketing & Communications
In addition to helping you with photos, graphics and logos, we will help you refine your plan to be as effective as possible. Remember, a University social media account is a privilege, not a right. Marketing & Communications manages and approves all accounts, so don’t skip this step! You can schedule a meeting with our Creative Services Manager by calling 817-531-7514.
5. Create a Facebook page, not a profile or group
We’ll review your plan. Once you’re approved for a page, we will work with you to determine which social media platform best suits your goals. It’s very likely this will be a Facebook page. When you’re creating that account, make sure it’s a page and not a group or a profile. Make sure you label the page “Education.”
6. Stick to the guidelines
Once you’ve made a plan, stick to it. You’ll refine your strategy over time based on measurable results, but consistency is key. Make sure you review our guidelines for posting on social media so that you’re following best practices. That also means you’ll want to follow Texas Wesleyan’s community guidelines for posters and commenters.