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Our Brand

If you haven't noticed already, we're all about "Smaller. Smarter." Take a look at our mission, vision, goals, brand guidelines and other resources that all make up the foundation of our brand and university.


Our mission guides the university’s communication strategy to develop students to their full potential as individuals and as members of the world community.


Our vision states that Texas Wesleyan aspires to be a values- and student-centered university where motivated students prepare for graduate school and leadership in professional careers.

University Message Pillars
  1. Intentionally Small
  2. Engaging Educators
  3. Critical Thinkers
  4. Movers & Shakers
  5. Top-Tier Value
  6. A Texas-Sized Reputation
Goals & Objectives

Our goal is to be recognized in the community as a leader in the provision of pre-professional undergraduate liberal arts and graduate professional programs.

  • The community will be aware of the University and its programs.
  • All university communications will reflect a consistent and coordinated Texas Wesleyan brand aligned with the academic and strategic priorities.
  • Communications internally and externally will be enhanced through the support of the advancement of Texas Wesleyan by all divisions and departments.

Use the brand

You don't need us to start using the brand. We have all the tools and resources you need to starting adding Smaller. Smarter. to your life. Review our brand and style guidelines or download a ready-to-use template today.

Brand Standards & Style Guides

Are you working with an external vendor? Maybe you're wondering how to use the TXWES logo? Download one of our style guides today and get all the details you need.

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Print Templates

Are you looking for TXWES letterhead or a flyer template? We have what you need. Check out the different print templates you can download right now and start using. Do we not have what you're looking for? Let us know, we're here to help.

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University Logos

Looking for a logo? Look no further! We've got the University logo that you need to add a pop of professionalism to your next project. Not seeing a logo that you need? Let us know — we're here to help you represent TXWES.

See the Logos

Digital Templates

From PowerPoint templates to email signatures, we've got what you need to make your presentation or email look its best. Just want to add some Ram pride to your desktop background? We've got those too.

See the Templates