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Social media is a part of Texas Wesleyan’s integrated marketing strategy to promote University news, events and achievements, drive admissions, communicate and engage with students and alumni, and build our brand reputation and perception. The Texas Wesleyan Social Media Best Practices are developed to support Texas Wesleyan’s brand and reputation. Texas Wesleyan employees must be in compliance when using or participating in Texas Wesleyan social media pages or accounts.
This document defines two types of Texas Wesleyan social media accounts – official accounts, and unofficial accounts. All accounts, both official and unofficial, are required to follow the Social Media Best Practices outlined in this document. Definitions:
1. Official Texas Wesleyan social media account:
An official Texas Wesleyan social media account is any social media account (which includes but is not limited to Facebook, LinkedIn, Twitter and Instagram) that is primarily intended to communicate with external audiences on behalf of the University. This includes accounts that are intended to recruit students, communicate with alumni and University friends, share the news with the general public and share athletics news.
2. Unofficial Texas Wesleyan social media account:
Unofficial Texas Wesleyan social media accounts are student organization or academic classroom social media accounts that are primarily intended to communicate with internal audiences. These pages must also adhere to the Social Media Guidelines & Best Practices.
If you are in doubt as to whether or not the social media presence in question is considered an official Texas Wesleyan social media account, consult with the Office of Marketing & Communications.
Process to establish an official Texas Wesleyan account
It is important that Texas Wesleyan faculty, students or staff members, who wish to establish and maintain an official Texas Wesleyan social media presence, consult with the Office of Marketing & Communications. Marketing and communications will then consult with the dean, provost or presiding vice president, and work with all parties to determine whether or not a new, official social media presence is warranted and can be supported.
If it is determined to create a new official presence, Marketing & Communications will collaborate with you to help you develop a strategy for best results and obtain logos and images for cover pages. If a new presence is not warranted or cannot be supported, Marketing & Communications will work with you to help you reach your social media marketing goals through Texas Wesleyan’s existing official social networks.
If you are in doubt as to whether or not the social media presence you are establishing is considered an official Texas Wesleyan social media account, consult with the Office of Marketing & Communications.
Maintaining a Texas Wesleyan social media account
To maintain an official Texas Wesleyan social media account, the account and its administrators must comply with Texas Wesleyan’s Social Media Best Practices.
Student organizations or academic classroom pages that are primarily intended to communicate with internal audiences must also comply with Texas Wesleyan’s Social Media Best Practices.
Failure to comply may result in the revoking of social media administrator privileges and closing of the account. It is a privilege, not a right, to be an administrator of a Texas Wesleyan social media account.