Watch the videoIs getting a marketing degree worth it?
Thinking about starting a career in marketing? Here are some big-picture thoughts about studying marketing — and what you can do now to get started.
About Marketing
The average consumer sees over 5,000 marketing messages a day. As a marketer, your challenge is to design communications that break through the noise. Without effective marketing to drive awareness and demand, there is no business.
As a B.B.A. in Marketing student, you’ll develop both critical thinking and creative skills to understand consumer behavior and craft persuasive, impactful campaigns. Courses such as Retailing, Sales Management, Consumer Behavior, Contemporary Marketing Strategies, and International Marketing will equip you to reach the right audience with the right message—at the right time.
You’ll also explore how artificial intelligence (AI) is transforming the way brands analyze customer data, personalize content, and automate digital marketing strategies—giving you an edge in a tech-driven field.
Ask Your Advisor About the 5th-Year Option
Earn your B.B.A. in Marketing, followed by an online MBA with a concentration in Business Administration, Supply Chain Management, Healthcare Administration, or Data Analytics—all in just five years.
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